Welcome to Guides Choice Pro Shop, a premier destination for outdoor enthusiasts in Eagle River, Wisconsin. Located at 4315 E Wall St, this family-owned business offers a wide range of fishing and hunting supplies, expert guide services, and features the largest privately-owned freshwater aquarium in Wisconsin, showcasing native species. With new ownership since March 29, 2025, the shop continues to be a must-visit for anglers and hunters seeking top-quality gear and professional advice.
1.1 Overview of the Shop
Guides Choice Pro Shop is a renowned destination for outdoor enthusiasts, offering a comprehensive selection of fishing and hunting gear. Located in the heart of Eagle River, Wisconsin, the shop is celebrated for its extensive inventory, including fishing tackle, hunting supplies, archery equipment, and live bait. It also features an impressive 16,300-gallon freshwater aquarium, showcasing native fish species like musky, walleye, and bass. Known as the “Musky Headquarters” of Vilas County, the shop caters to both seasoned anglers and casual outdoor enthusiasts. With a focus on quality and expertise, Guides Choice Pro Shop provides personalized services, including professional guide assistance, ensuring customers are well-equipped for their adventures. Its reputation as a trusted resource for outdoor gear and knowledge makes it a must-visit for anyone exploring Wisconsin’s natural beauty.
1.2 Location and Contact Information
Guides Choice Pro Shop is conveniently located at 4315 E Wall St, Eagle River, WI 54521, in the heart of Wisconsin’s Northwoods. For inquiries, customers can call the shop at (715) 477-2248. The shop’s website can be accessed at https://www.travelwisconsin.com/fishing/guides-choice-pro-shop-197599 for more details. Visitors can also find the shop on platforms like Cylex and The Real Yellow Pages for additional information. With its prime location in Vilas County, known as the “Musky Capital of the World,” the shop is easily accessible for both local and visiting outdoor enthusiasts. Whether planning a trip or seeking directions, Guides Choice Pro Shop is a key destination for anglers and hunters in the region.
1.3 Business Hours
Guides Choice Pro Shop is open Monday through Saturday from 8 AM to 6 PM and on Sundays from 8 AM to 5 PM. These hours allow customers ample time to explore the shop’s extensive selection of fishing and hunting gear. With new ownership as of March 29, 2025, the shop continues to maintain these convenient hours to accommodate both local residents and visiting outdoor enthusiasts. Whether planning a fishing trip or preparing for a hunting excursion, the shop’s extended hours provide flexibility for all customers. The family-owned business remains committed to providing excellent service and ensuring a seamless shopping experience for everyone who visits.
Products and Services Offered
Guides Choice Pro Shop offers a wide selection of fishing tackle, hunting gear, archery supplies, and ice fishing equipment, along with expert guide services and live bait.
2.1 Fishing Tackle and Equipment
Guides Choice Pro Shop provides an extensive selection of high-quality fishing tackle and equipment, catering to both novice and experienced anglers. The shop offers reels, rods, lines, lures, and bait, ensuring anglers are well-equipped for any fishing adventure. They stock premium brands like Simms and LTS, offering durable and reliable gear for various fishing conditions. Additionally, the shop features a wide range of waders, jackets, and accessories to keep anglers comfortable and prepared. With a focus on musky and other local species, Guides Choice Pro Shop is a go-to destination for anglers seeking top-tier equipment and expert advice to enhance their fishing experience.
2.2 Hunting Gear and Accessories
Guides Choice Pro Shop is a comprehensive resource for hunting enthusiasts, offering a wide range of high-quality gear and accessories. The shop provides everything from firearms and ammunition to optics, tree stands, and archery equipment. Hunters can find durable apparel, including camouflage clothing and waterproof gear, designed to withstand the rugged conditions of the Northwoods. Additionally, the shop stocks a variety of hunting accessories, such as scent attractants, game calls, and tree stand accessories, ensuring hunters are fully prepared for their next expedition. With a focus on local species and hunting traditions, Guides Choice Pro Shop is a trusted destination for hunters seeking reliable equipment and expert advice to enhance their hunting experience in Wisconsin’s outdoors.
2.3 Custom Options for Outdoor Enthusiasts
Guides Choice Pro Shop stands out by offering custom options tailored to meet the specific needs of outdoor enthusiasts. Whether it’s personalized fishing rods, custom-tied flies, or specialized hunting gear, the shop provides unique solutions to enhance every adventure. The expert staff works closely with customers to create bespoke equipment that matches their preferences and the local environment. From custom rod setups to personalized bait selections, the shop ensures that every item is crafted to deliver optimal performance. This dedication to customization makes Guides Choice Pro Shop a go-to destination for anglers and hunters seeking gear that aligns with their unique fishing or hunting style and the challenges of Wisconsin’s diverse outdoor landscape.
2.4 Archery and Ice Fishing Supplies
Guides Choice Pro Shop offers an extensive selection of archery and ice fishing supplies, catering to enthusiasts of all skill levels. Archery enthusiasts will find high-quality bows, arrows, and accessories from trusted brands, along with expert advice for custom setups and maintenance. For ice fishing, the shop provides essential gear such as ice augers, portable shelters, and specialized rods designed for cold-weather conditions. Additionally, they offer a variety of ice fishing lures, jigs, and bait tailored to Wisconsin’s fish species. The shop also stocks thermal clothing and accessories to keep anglers warm and comfortable on the ice. With a focus on durability and performance, Guides Choice Pro Shop ensures that every product meets the needs of serious outdoor adventurers.
Unique Features of the Shop
Guides Choice Pro Shop features the largest privately-owned freshwater aquarium in Wisconsin, showcasing native fish species and offering a unique attraction for anglers and visitors alike.
3.1 Largest Privately-Owned Freshwater Aquarium in Wisconsin
Guides Choice Pro Shop is home to the largest privately-owned freshwater aquarium in Wisconsin, holding an impressive 16,300 gallons of water. This magnificent attraction showcases a variety of native fish species, including musky, walleye, largemouth bass, smallmouth bass, northern pike, and panfish. Visitors can marvel at the impressive collection of trophy-sized fish, all caught locally. The aquarium not only serves as a stunning display but also provides an educational opportunity for anglers and nature enthusiasts to learn about Wisconsin’s aquatic life. The aquarium is a major draw for the shop, attracting both serious fishermen and families alike. With its sheer size and diverse array of fish, it stands as a testament to the region’s rich freshwater ecosystem. The aquarium is regularly updated and maintained to ensure the health and vitality of its inhabitants, making it a must-see feature of the shop.
3.2 Variety of Native Fish Species on Display
Guides Choice Pro Shop proudly showcases a diverse array of native Wisconsin fish species in its impressive aquarium. Visitors can observe trophy-sized musky, walleye, largemouth bass, smallmouth bass, northern pike, and various panfish, all caught locally. This remarkable display highlights the richness of Wisconsin’s freshwater ecosystems and provides a unique opportunity for anglers and nature enthusiasts to see these species up close. The variety of fish on display not only educates visitors about the region’s aquatic life but also inspires appreciation for conservation efforts. Whether you’re an expert angler or a curious observer, the diversity of native fish species at Guides Choice Pro Shop offers an engaging and informative experience that complements the shop’s mission to support outdoor enthusiasts.
3.3 Expert Staff and Professional Guide Services
Guides Choice Pro Shop is renowned for its expert staff, who bring extensive knowledge and experience in fishing and hunting. The team offers personalized advice, helping customers choose the right gear and techniques for their outdoor adventures. Additionally, the shop provides professional guide services, connecting enthusiasts with seasoned guides who know Wisconsin’s waters and wildlife intimately. Whether you’re targeting musky, walleye, or panfish, the staff’s expertise ensures you’re well-prepared for success. Their passion for the outdoors, combined with exceptional customer service, makes Guides Choice Pro Shop a trusted resource for anglers and hunters of all skill levels. This dedication to excellence enhances every visitor’s experience, fostering a deeper connection to Wisconsin’s natural beauty.
Shop Amenities and Facilities
Guides Choice Pro Shop offers a welcoming environment with updated facilities, ensuring a great shopping experience for outdoor enthusiasts with knowledgeable staff and a wide range of products.
4.1 Family-Owned and Operated Business
Guides Choice Pro Shop is a family-owned and operated business located in Eagle River, Wisconsin, offering a personalized and welcoming shopping experience. With new ownership as of March 29, 2025, the shop continues to uphold its reputation for excellent service and quality products. The family-run nature ensures a strong commitment to the local community and outdoor enthusiasts. Customers appreciate the warm, friendly atmosphere and the expertise of the staff, who are passionate about fishing and hunting. The shop’s dedication to maintaining a family-operated ethos makes it a trusted destination for those seeking reliable gear and expert advice. Stop by to experience the charm of a family-run business that prioritizes customer satisfaction and outdoor traditions.
4.2 New Ownership and Recent Updates
Guides Choice Pro Shop recently transitioned to new ownership as of March 29, 2025, bringing fresh energy and updates to the store. The new owners have focused on enhancing the shopping experience while maintaining the shop’s legacy as a trusted destination for outdoor enthusiasts. Updates include modernizing the facilities, expanding product offerings, and improving customer services. The shop now features a more organized layout and a broader selection of fishing and hunting gear. Additionally, the new ownership has emphasized sustainability and community involvement, reflecting their commitment to preserving Wisconsin’s natural resources. These changes ensure Guides Choice Pro Shop remains a go-to spot for anglers and hunters seeking quality equipment and expert advice. Visit to explore the exciting updates and improvements firsthand.
4.4 Knowledgeable and Friendly Customer Service
Guides Choice Pro Shop prides itself on delivering exceptional customer service, with a team of knowledgeable and friendly staff always ready to assist. The experts on hand offer personalized advice, ensuring customers find the right gear for their needs. Whether you’re a seasoned angler or a beginner, the staff provides guidance with patience and professionalism. Their deep understanding of fishing and hunting ensures tailored recommendations, enhancing your outdoor experience. The welcoming atmosphere and dedication to customer satisfaction make the shop a standout destination. Visit Guides Choice Pro Shop and benefit from their expertise, ensuring your next adventure is well-equipped and memorable.
Community and Events
Guides Choice Pro Shop actively engages with the local community through events, workshops, and conservation efforts, fostering a strong connection with outdoor enthusiasts and promoting environmental stewardship.
5.1 Local Events and Workshops
Guides Choice Pro Shop hosts a variety of engaging local events and workshops tailored to outdoor enthusiasts. From fishing tournaments to hunting seminars, these events cater to all skill levels. The shop frequently organizes hands-on workshops, such as casting demonstrations, gear maintenance, and tips for catching local species like musky and walleye. Seasonal events include ice fishing clinics and archery sessions, ensuring year-round engagement. Expert guides and knowledgeable staff lead these sessions, providing valuable insights and techniques. Families are encouraged to participate, making it a great way to connect with the community. These events not only educate but also foster camaraderie among outdoor enthusiasts. By supporting local conservation efforts, Guides Choice Pro Shop reinforces its commitment to environmental stewardship and outdoor education.
5.2 Conservation Efforts and Partnerships
Guides Choice Pro Shop is deeply committed to conservation efforts and partnerships that protect Wisconsin’s natural resources. The shop collaborates with local organizations to promote sustainable fishing and hunting practices, ensuring the preservation of native species and habitats. By supporting initiatives like fish stocking programs and habitat restoration, Guides Choice Pro Shop contributes to the health of local ecosystems. Partnerships with environmental groups and wildlife agencies highlight their dedication to responsible outdoor activities. The shop also educates customers on ethical practices through workshops and seminars, fostering a culture of stewardship. These efforts underscore their role as a leader in conservation within the Northwoods community, ensuring future generations can enjoy the region’s abundant natural resources.
5.3 Customer Testimonials and Reviews
Customers rave about Guides Choice Pro Shop, praising its knowledgeable staff and extensive selection of outdoor gear. Many highlight the shop’s friendly service and expert advice, making it a go-to destination for both novice and experienced anglers and hunters. Reviews frequently mention the impressive freshwater aquarium as a unique attraction. The shop’s commitment to quality and customer satisfaction is evident in its high ratings and positive feedback. Visitors appreciate the welcoming atmosphere and the staff’s passion for the outdoors. Whether it’s fishing tackle or hunting supplies, customers consistently commend the shop for meeting their needs. The testimonials reflect a loyal customer base and a reputation as a trusted resource in the Northwoods.
Online Presence and Shopping
Guides Choice Pro Shop enhances its online presence with a new e-commerce platform at storeguideschoiceproshop.com, offering convenient shopping and engaging social media for outdoor enthusiasts with regular updates.
6.1 Website and Online Store
Guides Choice Pro Shop offers a convenient online shopping experience through its website at travelwisconsin.com and its own platform at storeguideschoiceproshop.com. The website features a wide range of products, including fishing tackle, hunting gear, and custom options for outdoor enthusiasts. Customers can browse categories, read product descriptions, and make purchases securely. The online store is designed to be user-friendly, with easy navigation and detailed product information. Additionally, the shop is working on expanding its e-commerce capabilities, with an “Online Store Coming Soon” announcement, ensuring customers can shop from the comfort of their homes. The website also provides access to live bait, expert guide services, and exclusive deals, making it a one-stop solution for outdoor enthusiasts. Regular updates and promotions are available online, enhancing the shopping experience.
6.2 Social Media and Customer Engagement
Guides Choice Pro Shop actively engages with customers through its social media platforms, fostering a strong online community. On Facebook, the shop has garnered 111 likes and 288 engagements, showcasing its popularity among outdoor enthusiasts. Regular updates about products, events, and fishing tips are shared to keep followers informed. The shop also collaborates with brands like Simms and Costa Del Mar, highlighting their commitment to quality gear. Customer testimonials and reviews are frequently posted, emphasizing satisfaction with the shop’s services and expertise. Social media is used to announce promotions, new arrivals, and workshops, encouraging interaction and feedback. This digital engagement complements the shop’s in-store experience, creating a seamless connection with customers and fostering loyalty. Follow Guides Choice Pro Shop on Facebook and Instagram for the latest updates and outdoor adventures.
6.3 Payment Methods and Shopping Convenience
Guides Choice Pro Shop offers a variety of payment methods to ensure a seamless shopping experience. Customers can pay using major credit cards, cash, or digital payment options, providing flexibility for all patrons. The shop also provides the convenience of phone ordering, allowing customers to inquire about products or place orders directly by calling (715) 477-2248. With an online store in development, shoppers will soon enjoy the ability to browse and purchase products from the comfort of their homes. The shop’s website and social media channels are regularly updated with product availability, making it easy for customers to stay informed. This combination of in-store and online convenience ensures that Guides Choice Pro Shop remains a go-to destination for outdoor enthusiasts seeking quality gear and expert advice.
Guides Choice Pro Shop is a top destination for outdoor enthusiasts, offering exceptional products, expert guidance, and unique attractions like its massive freshwater aquarium. Plan your visit today!
7.1 Final Thoughts on Guides Choice Pro Shop
Guides Choice Pro Shop stands out as a premier destination for outdoor enthusiasts, offering a comprehensive selection of fishing and hunting gear, expert guidance, and a unique freshwater aquarium. With new ownership bringing fresh energy, the shop remains committed to providing top-quality products and personalized service. Its knowledgeable staff and professional guide services make it a trusted resource for both seasoned anglers and hunters. The aquarium, featuring native species, adds an educational and engaging experience for visitors. Whether you’re shopping for gear, seeking advice, or exploring the aquarium, Guides Choice Pro Shop delivers an exceptional experience. Its dedication to conservation and community involvement further solidifies its reputation as a must-visit destination in Wisconsin.
7.2 Reasons to Visit the Shop
Visiting Guides Choice Pro Shop is a must for any outdoor enthusiast. The shop offers an unparalleled selection of fishing and hunting gear, ensuring you’re well-equipped for your next adventure. The expert staff provides personalized advice, catering to both beginners and seasoned outdoorsmen. Additionally, the shop’s iconic 16,300-gallon freshwater aquarium is a breathtaking attraction, showcasing native Wisconsin fish species. The family-owned atmosphere guarantees a welcoming experience, while the new ownership brings fresh energy and updated offerings. Whether you’re shopping for supplies, seeking professional guidance, or simply exploring, Guides Choice Pro Shop promises a memorable and enriching visit. Its commitment to quality, community, and conservation makes it a standout destination in the Northwoods.